About The Book
This isn’t just another business book. Beyond Access to Capital dives into the real reasons businesses succeed or fail far beyond how much money they raise. After releasing his debut book, Beyond Work Experience, author Tunde Ogunje brings you a heartfelt and practical guide that draws from personal history, professional finance experience, and a lifetime of observing what makes entrepreneurship work. From the dusty streets of Igbotako to Nigeria’s capital markets, Tunde has seen firsthand that capital alone doesn’t create success. Strategy, grit, and clarity do.
Why This Book Matters
“Access to capital is not the ultimate determinant of business success.”
This book explores:
- Why some well-funded businesses fail and underfunded ones survive
- What new business owners often overlook
- The discipline required to build something that lasts
- How real-life lessons from failure and growth can guide smarter decisions
It’s not a set of rules. It’s a set of reflections for anyone who wants to lead a business for the long haul.
Who Should Read This
This book is for:
- Aspiring entrepreneurs launching their first business
- Startup incubators and small business mentors
- Business owners looking to avoid costly mistakes
- Career professionals transitioning into entrepreneurship
- Anyone who believes business success is more than just raising funds
What You’ll Gain
- Clarity about what really drives long-term business success
- Eye-opening lessons from real-life business journeys
- Advice rooted in experience, not theory
- A mindset shift from hustle to structure
- A deeper understanding of what it takes to build something sustainable
Author’s Note
“I’ve seen people pour their hearts into businesses and still fail, not because they didn’t care, but because they missed key steps. This book is about uncovering those steps.”
— Tunde Ogunje